TruDog crafts super premium freeze-dried raw complete meals, treats and supplements for dogs that work in concert with one another to help your dog live, better longer. TruDog is made for dogs of all ages, sizes, and breeds. We’re on a mission to help all fur babies truly thrive.
Because Mother Nature said so. It’s what furry, four-legged creatures were meant to eat. Just like the natural, raw diet you’d make from scratch but without the hassle or mess. It supports overall health, a strong immune system, helps maintain healthy digestion and optimal weight as well as healthy gums and teeth.
We start with all the good stuff…fresh, high-quality ingredients; real muscle meat, vital organs, even blood, and bone plus a little herring oil to aid digestion. Then we flash freeze-dry it to quickly and safely remove almost all the moisture...locking in the nutrients without added chemicals, preservatives or high heat.
Our proprietary process holds on to the enzymes and amino and fatty acids (the good stuff that keeps cells healthy and digestive functions humming). Freeze drying is a delicate and expensive process that preserves the structure and nutritional integrity of fresh whole food.
Only water is removed, preserving the characteristics and natural nutrition of fresh real food.
Finally, a nitrogen flush removes the oxygen thereby guaranteeing fresh raw food and treats in each bag and a best-before date of 2 years with NO refrigeration required. Just store the unopened bags in a cool dry place such as a pantry.
TruDog does not take up precious freezer space like other brands. Plus our raw meals can be taken on the go - from a day at the park to vacations together.
TruDog is the easiest and safest way to feed your dog a raw diet. We’re making it easy to do right by your dog!
We’re taking it back to nature. We use only free-range, grass-fed, humanely raised and processed USDA certified beef from small Midwest farms. We use humanely sourced chicken, turkey, duck and rabbit. We use sustainably produced fish. And TruDog products are 100% sourced and made in the USA.
At TruDog, we’re just as proud of what’s NOT in our products. They’re free of wheat, gluten, grain, corn, soy, added sugar, added salt, hormones or antibiotics, artificial flavors, preservatives or colors.
No ingredient splitting, no unpronounceable ingredients, no by-products and no toxic fillers that are used to bulk out a lot of commercially processed pet foods and treats. Our ingredients are so fresh, they go from farm to bag in under 72 hours!
We’re proud to make our products in a FDA registered and inspected food-grade facility by people who really care about animals.
Our foods meet and exceed the Association of American Feed Control Official’s nutritional standards.
SUBSCRIBE AND SAVE!
Never worry about running out of food again! Subscribe and get your dog’s food delivered right to your door on your schedule. Just set it and forget it! You'll also save EXTRA on subscription orders as compared to one-time purchases. Pause or cancel anytime.
"TRUDOG LOVE CLUB" LOYALTY PROGRAM
The TruDog Love Club (or TLC as we call it) is our way of rewarding our loyal customers. As a TLC member, you'll earn loyalty points on every purchase you make! You can also earn loyalty points on your birthday, each time you refer a friend, or by providing product reviews. These points can be redeemed for discounts on any products - no exclusions!
And if you are an active subscriber, you'll earn DOUBLE points on EVERY purchase!
Our Happiness Concierges have fur babies at home and view them as members of the family too. They get it! And they’re available to answer any questions. Call (800) 476-8808 from 9 am – 8 pm EST, Monday through Saturday.
RICK (CUSTOMER SERVICE MANAGER) AND HIS FUR BABY, KOBE
"I love putting smiles on the faces of our pet parents, and it’s an amazing feeling knowing that we’re helping fur babies live healthier and happier lives! I can’t think of a better mission than promoting premium nutrition and supplements for our four-legged friends!"
We've served over 5 million meals and have received over 30,000 5-Star Reviews. Not only do dogs love it, but pet parents also love what it has done for their dogs! Hear what these members of the "Clean Plate Club" had to say...
★ ★ ★ ★ ★
"My 1.5 yr old dog had skin issues and we had put her through so much to help her. From the high end foods to meds and nothing worked. I saw an ad for TruDog and figured why not. Within less then a 2 days her skin was a million times better!
Fast forward now 2 months we now have a second pup who is 17 weeks. I of course started him right on with this food and he loved it. My vet who I only saw once because it was a coupon and free visit told me I should only feed him puppy food and that he could be not getting enough from this food. Ah! New mommy worries set in.
So of course I ran out, did my homework, and tried to get a bag of the best “puppy” food I could. Huge name brand blah blah... he hated it! Not only did he hate it he got sick from it. This grain free well known food had him vomiting, dry heaving, and very loss poops. I gave him 2 weeks on the food to adjust and it got a bit better but never great.
He now won’t even touch the food and is far to thin. So I put him back onto TruDog, he has been happy, putting healthy weight on, and his poop is solid! No more sick baby in my home. My point is vets aren’t trained for raw food diets. If you have concerns talk to a nutritional expert for animals on it not your vet! Never going back to kibble for my babies again!
Thank you TruDog for an amazing food option I might go broke trying to afford it but my babies are worth any $ amount to keep them happy and healthy."
- Jodi W.
★ ★ ★ ★ ★
"We have a chocolate lab that we adopted from the local shelter 7 years ago. We're not sure how old she is but if I take the shelters’ guess and the vet’s guess she's between 11-13. This past year we've watched her get thin in the hips and her feet and legs slide around when she walks. In the last few months it's been a struggle to get her to eat.
I have been adding Feed Me and Fortify Me to her food the last couple of weeks and she is finally eating! She eats every bite and is starting to put on some weight. Her hips don't seem as frail but she is still having trouble keeping her legs and feet from sliding when she walks. I'm hoping with continued use that will improve as well.
We've even noticed her running in from outside which is something she hasn't done in a LONG time. We went from thinking she wasn't going to make it through the winter to being hopeful we have a lot more time together. I'm sure glad we ran across your products!!"
- Brenda
★ ★ ★ ★ ★
"I've had my dog Prince on TruDog since May of 2017. When a dear friend passed away, his family gave me his dog, Xena. She looked healthy, but didn't act healthy. I switched her to TruDog and she looks better every day. Her tummy, which used to be bloated, is now trim and healthy. Her muscle tone has improved and her energy level is like a dog of 3 or 4. She is 13 and Prince is 11. They both still love to play fetch and go for walks. I'm so grateful for finding TruDog. It has made all the difference!"
- Michelle T.
Our dogs are biologically built to eat and thrive on a diet of raw meat, organs, bone and blood. Unfortunately, most of them live on a diet of commercial kibble which is mostly grains, fillers, by-products and unpronounceable additives. Even with “high end” grain free kibble, the grains are replaced with fillers like potatoes and peas...starches which dogs cannot digest efficiently.
You may be saving money by feeding your dog a traditional kibble diet, but the real cost in the long run is a slew of vet bills and ultimately, your dog’s health and quality of life.
A RAW FOOD DIET = PROACTIVE HEALTHCARE
A raw food diet can reduce the risk of certain diseases, may support an increased life span, and makes each day better all around. Although the cost of a raw diet is higher than commercial kibble, it's the value of health and your ability to love your dog longer that makes it worthwhile.
TruDog offers a variety of options for pet parents. For those who are ready to completely switch to a raw food diet, we have Feed Me..our line of freeze-dried raw dog food.
For those ready to make the switch who have large dogs, multiple dogs, or are simply on a budget, we have Rawgo!...our more cost-efficient line of dehydrated raw dog food.
For pet parents looking to add raw nutrition to their dog's diet but not ready to fully switch over, we have Boost Me and Fortify Me...our freeze-dried raw food toppers.
OUR STORY
TruDog was born of the love and loss Lori Taylor felt after losing Truman, her beloved Great Dane, too soon to cancer. Heartbroken from grief, Lori was angry she didn’t know more about the dangers of feeding over-processed dog food; it’s likely what caused Truman’s death.
Lori searched for answers...she was a relentless truth-seeker. During her research, Lori discovered just how bad most commercial dog foods are for our dogs' health and the deceptive marketing used by some dog food companies.
TruDog is the result of her quest to empower pet parents to feed, nurture, and protect their dogs’ health. And it all revolves around a raw food diet...the diet our dogs were built to eat.
OUR MISSION
TruDog is named after Lori’s Truman. In his honor, it is our mission to help all fur babies live better, longer, happier lives. How? By feeding them honest, nutrient-dense, raw dog food. This feeding philosophy is based on the diet that Mother Nature intended...it’s what furry, four-legged creatures were meant to eat.
“My mission is very simple. I want all dogs to live better, longer and my vision for the world is that we live in a place where prevention is the top priority for our pet parents.”
- Lori, TruDog Founder